Pinnacle Foods

  • Marketing Specialist - Evol

    Location US-CO-Boulder
    Job ID
    2018-6470
    Category
    Marketing
  • Overview

     

    At Pinnacle Foods we are at the top of our game and the key to our success is clear. Everything we do is driven by our purpose: unleashing brand potential, dynamically evolving and improving our already beloved products to bring more convenience, taste, nutrition, and joy to today's consumers.

     

    The results? Our well-recognized products are found in 85% of American households and are leaders in their respective categories, holding the #1 or #2 market share position in 10 of the 14 categories in which we compete — and we're just getting started. We are committed to adding value through strategic growth that synergizes our portfolio of "Leadership" and "Foundation" brands and plays to our strengths in R&D, consumer insights, and senior management experience.

     

    Boulder Brands is the health and wellness business unit of Pinnacle Foods. Located in downtown Boulder, Colorado, Boulder Brands is committed to providing superior tasting, solution-driven products. The company’s health and wellness platform consists of brands that target specific consumer needs: the Gardein brand delivers frozen plant based protein for consumers looking for a healthy meat protein alternative; the Glutino® and Udi’s Gluten Free® brands for gluten-free diets; the Earth Balance® brand for plant-based diets; and EVOL foods for consumers seeking simple and pure ingredients.

     

    SCOPE OF POSITION:

    We are looking for a Marketing Specialist with 1-3 years of experience, preferably with consumer packaged goods foods background and/or marketing or agency experience. This is an exciting and unique opportunity to get on board with one of the fastest growing companies in the natural category.

     

    The ideal candidate will have demonstrated the ability to lead projects, operate comfortably gathering and analyzing data and serve as a brand liaison collaborating with key constituents. The Marketing Specialist is responsible for the execution of marketing initiatives that contribute to the growth of the brand and brand strategy. This position is highly integrated into the business team and interfaces extensively with cross-functional partners.

     

    Additionally, the ideal candidate will bring a sense of urgency and willingness to get the job done, have an intellectual curiosity to find breakthrough ideas, possess a creative eye and the ability to collaborate with key partners internally and externally.

     

    Responsibilities

     

    ESSENTIAL DUTIES AND RESPONSIBILITIES:

    • Actively gather, analyze and provide strategic implications utilizing data sources such as SPINS, Nielsen and internal shipment reports.
    • Active participant in the innovation process including managing project timelines and collaborating with R&D.
    • Responsible for being a key liaison to the Sales organization for Evol Frozen brand and portfolio.
    • Lead cross functional teams for new product innovation and current product renovation.
    • Develop and execute sales/trade materials including mock ups, sell sheets and samples
    • Lead management of the marketing budget including processing and tracking invoices, maintaining budget commitments, managing vendors and monitoring commitment variances at month end.
    • Manage and coordinate execution of marketing initiatives including trade shows, consumer promotions and in-store/special events
    • Assist in developing and executing annual marketing plans to include digital activation, shopper marketing
    • Assist in organizing both qualitative and quantitative research. This includes recruiting participants, site selection, writing test questionnaire and analyzing data to determine next steps/conclusions.

     

    Qualifications

     

    SKILLS AND EXPERIENCE:

    • Long term career aspiration in brand management
    • Strong written & verbal communication
    • Independent, self-motivated and able to thrive in an entrepreneurial atmosphere
    • Demonstrates a high level of accountability
    • Ability to manage multiple priorities and meet objectives in a timely manner.
    • Demonstrates the ability to be flexible/adaptable
    • Fundamental knowledge of Microsoft office required (Excel, PowerPoint, Word)

     

    EDUCATION:

    BA/BS in Marketing or related field

     

     #LI-JD1

     

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