Pinnacle Foods

  • Trade Marketing Manager

    Location US-CO-Boulder
    Job ID
    2018-6077
    Category
    Sales
  • Overview

    About Boulder Brands

    Located in downtown Boulder, Colorado, Boulder Brands is committed to providing superior tasting, solution-driven products. The company’s health and wellness platform consists of brands that target specific consumer needs: the Gardein brand delivers frozen plant based protein for consumers looking for a healthy meat protein alternative; the Glutino® and Udi’s Gluten Free® brands for gluten-free diets; the Earth Balance® brand for plant-based diets; and EVOL foods for consumers seeking simple and pure ingredients. For more information about Boulder Brands, please visit www.boulderbrands.com and www.gardein.com

     

    SCOPE OF POSITION:

    The role of Manager Trade Marketing is to use analytical skills and business acumen to drive trade investment and other resources to grow the business in a consistent and sustainable manner year on year.

    Responsibilities

    ESSENTIAL DUTIES AND RESPONSIBILITIES:

     

    • Representing sales organization, responsible for aligning cross-functional teams; Sales, Marketing and Finance, in the development and execution of the annual operating plan.
    • Leading the development of the Trade Marketing Strategy to achieve defined business objectives across all product categories ensuring deliverables against the business objectives on a quarterly basis.
    • Ensure Field Sales organization executes against business building initiatives that deliver consistency between overall brand strategies and account level details.
    • Responsible for management and monitoring of Trade Marketing Investments and pre/post analysis of promotions thru development of best practice recommendations that improve trade investment effectiveness.
    • Marshall and deploy cross functional resources to drive profitable business results.
    • Work with Marketing and Supply Chain, responsible for assisting in the monthly and annual forecasting (S&OP) of assigned brands.
    • Frequent communication with cross-functional teams to support data/information collection, collaboration & issue resolution.
    • Is seen as a key and valued contributor by Sales in building and providing them with the tools they need to succeed
    • Is able to accompany salespeople on key sales calls and provide the credibility needed to help drive desired business outcomes
    • Contribute to the Company’s goals and objectives around our core values; trust, candor & ownership.
    • Must be able to work cross-functionally with a variety of headquarters-based experts in a variety of disciplines and articulate “ways to win” that resonate and enroll others
    • Accountable for the in-market performance and results on assigned categories and customers.
    • Provide leadership to the business planning and strategic planning process.
    • Responsibilities include administrative and execution tasks; other duties may be assigned.

    Qualifications

    SKILLS & EXPERIENCE:

    • Minimum 5-7 years Consumer Package Goods experience
    • Field Sales and/or Trade Management Experience required
    • Minimum 4 years of responsibility for trade spending management and analysis required
    • Self-starter who takes initiative. Strong results orientation required
    • Adept multi-tasker who can manage multiple projects at once
    • Proficient at establishing relationships with cross-functional peers
    • Flexibility, ability to work under tight timelines
    • Strong attention to detail
    • Excellent communication skills (oral and written)
    • Bias for action and confident in decision making
    • Demonstrated leadership profile and strong communications skills to champion both strategic goals and delivery of short-term financial goals
    • Strong analytical skills, with a proven track record of recommending and implementing business opportunities based on synthesizing data / consumer insights
    • Expert knowledge of excel and power point
    • In-depth understanding of trade marketing/sales activation/retail execution to have a positive commercial impact

     

    EDUCATION:

    BS degree required, MBA preferred

     

    TRAVEL:

    Less than 20%

      

    Pinnacle Foods is an Affirmative Action/EEO Employer – qualified applicants will be considered for employment without regard to protected veteran or disability status, race/color, religion, gender, national origin, age, sexual orientation, gender expression, gender identity or any other legally protected basis.

    #LI-JD1

    #GLDR2018

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