Pinnacle Foods

  • Trade Marketing Manager

    Location US-CO-Boulder
    Job ID
  • Overview

    At Pinnacle Foods we are at the top of our game and the key to our success is clear. Everything we do is driven by our purpose: unleashing brand potential, dynamically evolving and improving our already beloved products to bring more convenience, taste, nutrition, and joy to today's consumers.


    The results? Our well-recognized products are found in 85% of American households and are leaders in their respective categories, holding the #1 or #2 market share position in 10 of the 14 categories in which we compete — and we're just getting started. We are committed to adding value through strategic growth that synergizes our portfolio of "Leadership" and "Foundation" brands and plays to our strengths in R&D, consumer insights, and senior management experience.


    We are not only the maker, marketer and distributor of branded food products that have been American favorites for decades but have now added some exiting new products such as Gardein, Udi’s,  and EVOL to our portfolio which provides a strong presence in faster-growing health and wellness categories.  We work to transform our brands with highly successful innovation to be more profitable for our customers and more enjoyable for our consumers.

    Boulder Brands is the health and wellness business unit of Pinnacle Foods. Located in downtown Boulder, Colorado, Boulder Brands is committed to providing superior tasting, solution-driven products. The company’s health and wellness platform consists of brands that target specific consumer needs: the Gardein brand delivers frozen plant based protein for consumers looking for a healthy meat protein alternative; the Glutino® and Udi’s Gluten Free® brands for gluten-free diets; the Earth Balance® brand for plant-based diets; and EVOL foods for consumers seeking simple and pure ingredients.

    If you are an individual who has a drive for results, thrives working on highly collaborative, cross-functional teams and demonstrates the agility to work in a lean, fast-paced environment then get to know us at    



    The role of Manager Trade Marketing is to use analytical skills and business acumen to drive trade investment and other resources to grow the business in a consistent and sustainable manner year on year.




    • Representing sales organization, responsible for aligning cross-functional teams; Sales, Marketing and Finance, in the development and execution of the annual operating plan.
    • Leading the development of the Trade Marketing Strategy to achieve defined business objectives across all product categories ensuring deliverables against the business objectives on a quarterly basis.
    • Ensure Field Sales organization executes against business building initiatives that deliver consistency between overall brand strategies and account level details.
    • Responsible for management and monitoring of Trade Marketing Investments and pre/post analysis of promotions thru development of best practice recommendations that improve trade investment effectiveness.
    • Marshall and deploy cross functional resources to drive profitable business results.
    • Work with Marketing and Supply Chain, responsible for assisting in the monthly and annual forecasting (S&OP) of assigned brands.
    • Frequent communication with cross-functional teams to support data/information collection, collaboration & issue resolution.
    • Is seen as a key and valued contributor by Sales in building and providing them with the tools they need to succeed
    • Is able to accompany salespeople on key sales calls and provide the credibility needed to help drive desired business outcomes
    • Contribute to the Company’s goals and objectives around our core values; trust, candor & ownership.
    • Must be able to work cross-functionally with a variety of headquarters-based experts in a variety of disciplines and articulate “ways to win” that resonate and enroll others
    • Accountable for the in-market performance and results on assigned categories and customers.
    • Provide leadership to the business planning and strategic planning process.
    • Responsibilities include administrative and execution tasks; other duties may be assigned.



    • Minimum 5-7 years Consumer Package Goods experience
    • Field Sales and/or Trade Management Experience required
    • Minimum 4 years of responsibility for trade spending management and analysis required
    • Self-starter who takes initiative. Strong results orientation required
    • Adept multi-tasker who can manage multiple projects at once
    • Proficient at establishing relationships with cross-functional peers
    • Flexibility, ability to work under tight timelines
    • Strong attention to detail
    • Excellent communication skills (oral and written)
    • Bias for action and confident in decision making
    • Demonstrated leadership profile and strong communications skills to champion both strategic goals and delivery of short-term financial goals
    • Strong analytical skills, with a proven track record of recommending and implementing business opportunities based on synthesizing data / consumer insights
    • Expert knowledge of excel and power point
    • In-depth understanding of trade marketing/sales activation/retail execution to have a positive commercial impact



    BS degree required, MBA preferred



    Less than 20%


    Pinnacle Foods is an Affirmative Action/EEO Employer – qualified applicants will be considered for employment without regard to protected veteran or disability status, race/color, religion, gender, national origin, age, sexual orientation, gender expression, gender identity or any other legally protected basis.




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