Pinnacle Foods

  • Trade Marketing Manager

    Location US-NJ-Parsippany
    Job ID
  • Overview

    At Pinnacle Foods we are at the top of our game and the key to our success is clear. Everything we do is driven by our purpose: unleashing brand potential, dynamically evolving and improving our already beloved products to bring more convenience, taste, nutrition, and joy to today's consumers.


    The results? Our well-recognized products are found in 85% of American households and are leaders in their respective categories, holding the #1 or #2 market share position in 10 of the 14 categories in which we compete — and we're just getting started. We are committed to adding value through strategic growth that synergizes our portfolio of "Leadership" and "Foundation" brands and plays to our strengths in R&D, consumer insights, and senior management experience.


    Scope of Position:

    The role of Trade Marketing Manager, Baking is to use analytical skills and business acumen to drive trade investment and other resources to grow the business in a consistent and sustainable manner year on year.


    Essential Duties & Responsibilities:

    • Accountable for the in-market performance and results on assigned categories and customers.
    • Provide leadership to the business planning and strategic planning process.
    • Representing sales organization, responsible for aligning cross-functional teams; Sales, Marketing and Finance, in the development and execution of the annual operating plan.
    • Leading the development of the Trade Marketing Strategy to achieve defined business objectives across all product categories ensuring deliverables against the business objectives on a quarterly basis.
    • Ensure Field Sales organization executes against business building initiatives that deliver consistency between overall brand strategies and account level details.
    • Responsible for management and monitoring of Trade Marketing Investments and pre/post analysis of promotions thru development of best practice recommendations that improve trade investment effectiveness.
    • Marshall and deploy cross functional resources to drive profitable business results.
    • Work with Marketing and Supply Chain, responsible for assisting in the monthly and annual forecasting (S&OP) of assigned brands.
    • Contribute to the Company’s goals and objectives around our core values; trust, candor & ownership.
    • Frequent communication with cross-functional teams to support data/information collection, collaboration & issue resolution.
    • Responsibilities include administrative and execution tasks; other duties may be assigned.



    Skills & Experience:

    • Minimum 3-5 years Consumer Package Goods experience.
    • Field Sales and/or Trade Management Experience required.
    • Minimum 2 years of responsibility for trade spending management and analysis required.
    • Self-starter who takes initiative. Strong results orientation required.
    • Adept multi-tasker who can manage multiple projects at once.
    • Proficient at establishing relationships with cross-functional peers.
    • Flexibility, ability to work under tight timelines.
    • Strong attention to detail.
    • Excellent communication skills (oral and written).
    • Bias for action and confident in decision making.
    • Demonstrated leadership profile and strong communications skills to champion both strategic goals and delivery of short-term financial goals.
    • Strong analytical skills, with a proven track record of recommending and implementing business opportunities based on synthesizing data / consumer insights.
    • In-depth understanding of trade marketing/sales activation/retail execution to have a positive commercial impact.



    BS degree required, MBA preferred



    Less than 20%


    Supervisory Responsibilities:



    Pinnacle Foods is an Affirmative Action/EEO Employer – qualified applicants will be considered for employment without regard to protected veteran or disability status, race/color, religion, gender, national origin, age, sexual orientation, gender expression, gender identity or any other legally protected basis.





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