Pinnacle Foods

Sales Intern - Category Management

Location US-NJ-Parsippany
Job ID
2018-5789
Category
Sales

Overview

At Pinnacle Foods we are at the top of our game and the key to our success is clear. Everything we do is driven by our purpose: unleashing brand potential, dynamically evolving and improving our already beloved products to bring more convenience, taste, nutrition, and joy to today's consumers.

 

The results? Our well-recognized products are found in 85% of American households and are leaders in their respective categories, holding the #1 or #2 market share position in 10 of the 14 categories in which we compete — and we're just getting started. We are committed to adding value through strategic growth that synergizes our portfolio of "Leadership" and "Foundation" brands and plays to our strengths in R&D, consumer insights, and senior management experience.

 

PROJECT DESCRIPTION:

Build a category story for retailers that will help establish a destination within the Baking Mix category that will delight Shoppers who are seeking “permissible indulgence”.  In turn, this destination will bring new Consumers to the category while also returning lapsed users who were unable to find products to meet the needs of their changing families.  The project objectives include:

  • Profitably grow sales in the Bake Mix category for Retailers, Pinnacle Foods/Duncan Hines Brand
  • Increase household penetration and buy rate in the category as well as the Bake aisle
  • Firmly establish Pinnacle Foods as the “leader” in Cake Mix and the go to “thought leader” in the category and aisle

Responsibilities

RESPONSIBILITIES:

  • Category analysis
  • Competitive Analysis and optimal assortment
  • Virtual Shelving utilizing cutting edge technology
  • Retailer story development

Qualifications

QUALIFICATIONS:

  • Currently enrolled in a degreed program at an accredited university with a minimum of freshman year completed
  • Have a working knowledge of CPG and the Food Industry… experience helpful, but not required
  • Proficient in the use of MS Office (Excel and Power Point in particular)
  • Have a basic working knowledge of syndicated data systems (examples include IRI, Nielsen, 84.51, EYC, etc.)… experience very helpful, but not required
  • Have an aptitude for working with an exciting dynamic Sales organization
  • Be a team player who comes to play everyday

Pinnacle Foods is an Affirmative Action/EEO Employer – qualified applicants will be considered for employment without regard to protected veteran or disability status, race/color, religion, gender, national origin, age, sexual orientation, gender expression, gender identity or any
other legally protected basis.



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