Pinnacle Foods

Brand Manager Earth Balance

US-CO-Boulder
Job ID
2017-5600
Category
Marketing

Overview

At Pinnacle Foods we are at the top of our game and the key to our success is clear. Everything we do is driven by our purpose: unleashing brand potential, dynamically evolving and improving our already beloved products to bring more convenience, taste, nutrition, and joy to today's consumers.

 

The results? Our well-recognized products are found in 85% of American households and are leaders in their respective categories, holding the #1 or #2 market share position in 10 of the 14 categories in which we compete — and we're just getting started. We are committed to adding value through strategic growth that synergizes our portfolio of "Leadership" and "Foundation" brands and plays to our strengths in R&D, consumer insights, and senior management experience.

Responsibilities

 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following; other duties may be assigned

  • Responsible for managing brand P&L’s to meet topline and bottom line business objectives
  • Develop Annual Marketing Plans
  • Assist in building the financial Annual Operating Plan
  • Manage and lead external agencies while cultivating a strong sense of partnership
  • Lead role in all things related to brand strategy and positioning
  • Collaborate with R&D to develop annual Innovation Growth Plans and commercialize new platforms and products
  • Actively collaborate with all internal constituents and notably the Sales organization
  • Responsible for cultivating consumer and category insights to help drive strategy and tactics
  • Brand strategy & positioning
  • Consumer & Category Insights
  • P&L Management
  • Trade Strategy
  • Agency Management
  • Establishes and coordinates the goals, plans and programs to meet sales and profit goals
  • Continually analyze and adjust the marketing strategic position to respond to changing market and competitive conditions
  • Interact with key customers while supporting the Sales organization
  • Marketing budget management

 

Qualifications

SKILLS & EXPERIENCE:

  • 5 + years of experience, preferably with consumer packaged goods including both natural and conventional food brands.
  • Extremely well organized and detail oriented
  • Professional verbal and written communication skills are a must
  • Strong analytical skills
  • Proficient in the use of MS Office software including PowerPoint and Word

EXPERIENCE: 5+ plus years of experience, preferably with consumer packaged goods including both natural and conventional food brands.

 

EDUCATION: Bachelor’s degree, Master’s degree strongly preferred

 

 #LI-JD1

 

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