Pinnacle Foods

Director Shopper Marketing

Job ID
Market Research


Pinnacle Foods we are at the top of our game and the key to our success is clear. Everything we do is driven by our purpose: unleashing brand potential, dynamically evolving and improving our already beloved products to bring more convenience, taste, nutrition, and joy to today's consumers.


The results? Our well-recognized products are found in 85% of American households and are leaders in their respective categories, holding the #1 or #2 market share position in 10 of the 14 categories in which we compete — and we're just getting started. We are committed to adding value through strategic growth that synergizes our portfolio of "Leadership" and "Foundation" brands and plays to our strengths in R&D, consumer insights, and senior management experience.


If you are an individual who has a drive for results, thrives working on highly collaborative, cross-functional teams and demonstrates the agility to work in a lean, fast-paced environment then get to know us at 



This position is responsible for developing the Shopper Marketing strategy & assisting in the execution of shopper marketing programming.   All programming will be aligned with overall business goals, marketing strategies and key messaging.   The SMM will coordinate these programs with the brand teams and sales organization from developing key shopper insights, program ideation to execution and reconciliation to ensure we are investing in the most efficient and effective manner.




To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, including but not necessarily limited to the following:

  • Works with Consumer Insights, Field Sales, Trade Marketing, Brand Marketing & Category Management (and mines relevant data) to develop the insights that can drive brand equity
  • Assists the Field Sales force in developing programs within key customers
  • Oversees all execution elements (e.g. budgeting, creative approval)
  • Work collaboratively with Brand Managers and Customer Marketing Managers in the Field and HQ locations to drive Shopper Marketing programs inclusive of obtaining brand creative assets, estimating costs, coordinating meetings, obtaining coupon codes, etc.
  • Collaborate with Finance to ensure financial rigor in areas including coupon codes, reconciling invoices, redemptions, actual costs, etc.
  • Maintain Shopper Marketing Program Snapshots for all key customers and coordinate Post Promotional Analysis
  • Ensures alignment with various vendors (digital, social etc.) and presents relevant information to management
  • Responsible for managing Shopper Marketing creative agency
  • Develops turn-key Toolkit (approved template) materials for 2nd & 3rd tier customers when appropriate
  • Manages and leads status calls with field and Shopper Marketing agencies



  • Self -starter, independent thinker, action oriented
  • Adaptable to changing circumstances, solid project management skills.
  • Analytically inclined with the ability to link seemingly disparate pieces of information
  • Detail orientated, organized, reliable, resourceful and accurate professional that focuses on outcomes
  • Strong interpersonal and communication skills. Able to effectively present ideas and concepts to groups of varying levels within outside of the organization.
  • Ability to contribute, influence and work effectively in a cross-functional matrix environment
  • Ability to work independently, multi-task and prioritize and work effectively under pressure
  • Strong Organizational skills
  • Ability to build team alignment relative to specific objectives




  • Technical skills: highly skilled in Excel and Power Point.  Database knowledge is a plus.
  • Strong working knowledge of customer POS sources (Retail Link, Spectra and IRI data)



  • Must possess 7+ years Shopper Marketing or Consumer Promotion experience in CPG retail environment , preferably in corporate HQ location
  • Direct customer engagement experience required (via shopper mktg, customer development or category management) and coupon redemption experience a plus.
  • Experience mining data from retailer shopper card programs (for example Dun Humby and EYC) a plus.



  • Bachelor’s Degree required.


Pinnacle Foods is an Affirmative Action/EEO Employer –
qualified applicants will be considered for employment without regard to
protected veteran or disability status, race/color, religion, gender, national
origin, age, sexual orientation, gender expression, gender identity or any
other legally protected basis.


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