Pinnacle Foods

Manager, Category Leadership - Meijer (Grand Rapids, MI)

US-OH-Cincinnati | US-MI-Grand Rapids
Job ID


At Pinnacle Foods we are at the top of our game and the key to our success is clear. Everything we do is driven by our purpose: unleashing brand potential, dynamically evolving and improving our already beloved products to bring more convenience, taste, nutrition, and joy to today's consumers.


The results? Our well-recognized products are found in 85% of American households and are leaders in their respective categories, holding the #1 or #2 market share position in 10 of the 14 categories in which we compete — and we're just getting started. We are committed to adding value through strategic growth that synergizes our portfolio of "Leadership" and "Foundation" brands and plays to our strengths in R&D, consumer insights, and senior management experience.



The Category Leadership Manager will work collaboratively with the Director, Category Leadership, and Sales leaders on the Grand Rapids market teams to provide actionable consumer and category insights that allow us to excel in the categories in which we compete.  The individual will utilize syndicated data tools, customer POS, and consumer data to develop customized presentations and day to day insights supporting executable shelving, merchandising, assortment, and retail pricing (SMART) objectives.



  • Develop and present strategic category management insights and selling stories that meet retailer objectives, while supporting the selling initiatives, growth and share objectives of Pinnacle Foods.
  • Utilize IRI Panel, Nielsen AOD, VendorNet/ ShopperView and other consumer centric data tools to build customized selling stories and opportunities for our brands, on an everyday and seasonal basis.
  • Develop ad hoc and weekly/monthly POS/ syndicated reporting on Pinnacle brands and categories.
  • Identify measure and quantify market trends and opportunities. Present and share insights with our internal sales organization (Brand, Trade Marketing, Customer Planning, Sales) and retail customers. 
  • Support in-depth category reviews for Category Managers, and manage broker/shelf technology and Insights resources, as appropriate, in support of reviews and Category Captainship responsibilities.
  • Contribute to innovation sell-in by customizing national new item launch materials. Develop compelling customer specific materials that address the shopper and the competitive marketing area.
  • Proactively develop insights to aid Sales in selling expanded distribution, gap fill opportunities, improved shelf merchandising and new promotional opportunities for our brands.
  • Provide post promotional analysis for key events, including recommendations on price point and merchandising effectiveness, with the goal of improving category and brand event performance/lift.
  • Provide coordination and support for customer Top To Top/ Joint Business Planning presentations.         


  • 3-5 years Category Management/ consumer products industry experience – preferably with food experience in the Midwest/Great Lakes marketplace.
  • Face to face sales or buyer experience is a plus.
  • Technical skills: highly skilled in Excel and Power Point.  Database knowledge is a plus.
  • Strong working knowledge of Syndicated data and customer POS (Nielsen/AOD, VendorNet/Shopper View data).
  • Detail oriented, organized, reliable and resourceful professional with practical experience and understanding of consumer insights and category management principles.
  • Ability to work independently, multi-task and prioritize under pressure.



  • Bachelor’s Degree required



  • None



  • As needed for customer appointments



Pinnacle Foods is an Affirmative Action/EEO Employer –

qualified applicants will be considered for employment without regard to
protected veteran or disability status, race/color, religion, gender, national
origin, age, sexual orientation, gender expression, gender identity or any
other legally protected basis.



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